Stay × Technology
Raising the profitability of your lodging business,
from design through operation.
AI-driven demand forecasting and automated pricing, integrated PMS and reservation systems, and even room cleaning, linen, and staffing. Not desk-bound consulting — as an operator that runs lodging facilities ourselves, we build systems that work on the ground.
We welcome inquiries for a single property or a single department.
What we do
Four areas, one point of contact.
Systems alone can't move a lodging facility's profit, and neither can staff alone. stek handles both technology and on-site operations in-house, delivering seamless support.
Hotel Systems & AI
Run everything from booking to pricing decisions without relying on guesswork.
Learn More 02Operation Contracting, Brand & Franchise
Separate ownership from operation, and deliver through results.
Learn More 03Cleaning, Linen & Supplies
Room quality can only be protected on the ground, every single day.
Learn More 04Real Estate & Vehicles
Providing the "space" and the "wheels" your lodging business needs.
Learn MoreWhy stek
3 Reasons We're Chosen
- 01
An Operator's Perspective
We design our business on the premise of operating and taking on operation contracts for lodging facilities ourselves. We make decisions based on actual profit and loss — down to cleaning workflows, staffing during peak periods, and OTA commission rates.
- 02
Systems and On-Site Operations, Seamlessly Connected
Automated pricing, cleaning shifts, supply ordering, and linen rotation are all handled by the same team. We don't create the disconnect where a system is introduced but the front line can't keep up.
- 03
Built for Multilingual, Inbound Demand
Our official websites, booking flows, and in-house guidance are built as standard in five languages: Japanese, English, Simplified Chinese, Traditional Chinese, and Korean. Well suited to urban and tourist-area properties with a high share of inbound guests.
Flow
How It Works
From the first consultation to launch typically takes about 60–90 days. We also accommodate migration from existing systems and switchovers timed to avoid your peak season.
- 01
Hearing
We ask about your current occupancy rate, average rate, sales channels, staffing, and challenges. About 60 minutes online, at no cost.
- 02
Analysis and Proposal
We review your OTA sales performance, pricing, and cleaning costs, then present a proposal covering the potential for improvement, estimated impact, and cost.
- 03
Design and Preparation
We set up systems, pricing rules, workflows, shifts, and manuals. On-site visits are conducted as needed.
- 04
Launch
After the switchover, we continue to make adjustments based on the numbers. We share monthly occupancy rate, average rate, RevPAR, and cleaning quality data.
FAQ
Frequently Asked Questions
Can you take on small properties?
Yes. We welcome inquiries from properties with around 10 rooms, or even a single building. Partial engagements, such as just a pricing review or just cleaning, are also possible.
We already use a different PMS. Do we need to switch?
Not necessarily. You can keep your existing PMS or site controller and have us handle only pricing optimization, your official website, or on-site support.
Can we request only cleaning or only linen services?
Yes. We take on cleaning under a contracting arrangement, with our own on-site manager handling staffing and quality control. Quotes are provided based on the scope of the request and the size of the property.
What areas do you cover?
On-site services such as cleaning, linen, and operation contracting are centered on the greater Tokyo area. System implementation, official websites, and revenue management are available nationwide and remotely.
How much does it cost?
It depends on the size of the property, the number of rooms, and the scope of work. After the initial hearing, we provide a quote clearly stating the monthly fee and initial cost. The hearing and estimate are free of charge.
First, show us your current numbers.
Occupancy rate, average rate, and cleaning costs — with just these three figures, we can give you a rough sense of the room for improvement.